Former Buccaneers quarterback Tom Brady is reportedly furious with a controversial off-the-field decision.
Legendary NFL quarterback Tom Brady has reportedly expressed anger and threatened legal action over a comedy show that used its AI version to tell crass jokes in a stand-up format.
According to TMZ Sports, the video shows an animated version of Tom Brady. The video went viral after it was released. But just days after it was uploaded, Brady threatened legal action over it, forcing the comedians who helped make the video to be taken off the internet on the “Dudsey” podcast, comedians Will Sasso and Chad Kultgen explained the situation, revealing that the video was posted on their Patreon page. shortly thereafter, they received a cease-and-desist letter from Brady’s attorneys.
The case raises the potential legal issues that can arise from using a person’s likeness, whether fictional or AI. In this case, Brady’s lawyers apparently took issue with the use of his image and voice to tell jokes that could be considered serious or offensive. While using AI and digital technology to create content has become increasingly popular in recent years, this event serves as a reminder that creatives should make them beware if they use someone else’s likeness without permission.
Tom Brady is widely considered one of the greatest quarterbacks in NFL history. He has won seven Super Bowl championships and has several NFL records to his name. After retiring from the game after the 2022 season, Brady became increasingly involved in business ventures, including his TB12 brand, which promotes a holistic approach to health and wellness, and given his status as a public figure and entrepreneur, it’s no surprise that he would be guarding his image and brand.
But as the Tom Brady case shows, legal and ethical issues arise when using AI to create content featuring real people e.g., AI-generated content is likely to be used to spread misinformation or create intense videos that can be used to defame or harm individuals.
Some have suggested that AI-generated content should be clearly labeled as such so that consumers understand they are not interacting with a real person. Others have suggested stricter rules around using AI to create content featuring real people, before using their likenesses or voice, they need to get permission.